personal work – tummy lab
Designing IBS care with a unique digital education
I was co-founder and art director of Tummy Lab, The app to reduce food-related tummy issues. Tummy Lab is trying to revolutionise the way IBS patients are treated. Users are able to follow a 6 week, digital program containing daily videos, tasks and information about IBS to improve their quality of life. I was responsible for branding, UX, UI, marketing, social media and much more.
APPLIED BRANDING & PRODUCT DESIGN
COLOR CODED STRUCTURE
With many repetitive elements, I designed an intuitive color coded system that would clearly differentiate the individual parts of the app.
Each color then had a designated symbol that was used consequently throughout the product.
INFORMATIVE SALES MATERIAL
I art directed an informative sales video we made in collaboration with HOY. I wanted to make sure the user feels that they can trust the product and the information it presents.
FONTS, COLORS & CUSTOM ICONS
A CUSTOM ILLUSTRATION STYLE
Custom illustrations can be found throughout the product, I ended up making hundreds of illustrations to support the audio part of the education and to use in-app at various places.
They goal was to make the app more humane and warm compared to the comparatively cold data management.
